Making Hiring Messages Easier to Act On
Benefits Experience and Hiring-Event System | Wellstar Health System
A clearer information structure and repeatable campaign system for fast-moving healthcare recruitment needs across more than 400 locations.
Role
Associate Creative Director
Creative Lead | Team Leadership | Hands-On Art Direction
Creative Team
Led an Art Director and a Copywriter
Partnership
Eight months
The Challenge
My assignment on Wellstar was to bring a careful creative eye to the recruitment work and raise the quality standard. As creative lead, I guided the Art Director and Copywriter while working directly with the account team and client.
Hiring events arrived every few weeks, with each treated as a separate creative assignment. Without a common approach, materials became too wordy and repetitive, and starting over made consistency harder to maintain.
Building a Repeatable Event System
I recommended replacing the one-off approach with a shared template system. I designed most of the original templates, then worked with the Art Director to adapt them for each event’s roles, location, and details.
Each event began with a lead social carousel that established the direction. Once approved, we carried it into email headers, banners, posters, and flyers. Changing the imagery and color kept each event fresh while the hierarchy stayed consistent.
I explained the reasoning behind my feedback, then gave the Art Director room to find the stronger answer. When deadlines tightened, I offered more direct guidance or worked hands-on so the team could respond quickly without lowering the standard.
Social Carousel
Email Headers
Audience-Targeted Banner Ads
External and Internal Posters
Event Flyers
Giving Benefits Room to Breathe
As the event system took hold, we saw another communication problem. Recruitment pieces were expected to carry benefits, incentives, and event details, giving candidates too much to sort through. We recommended a dedicated one-page benefits experience outside the original scope, and the client approved it.
I designed the page using established career-site modules, adding more distinctive treatments where the existing components were not enough. Through review and quality assurance, I worked with developers to ensure the hierarchy held within the existing platform.
Employee Benefits Page Experience
Leaving the Work Stronger
Over eight months, the client recognized a clear improvement in creative quality and increasingly trusted us to help shape solutions before execution began.
The event system gave the team a faster, more consistent way to support recurring hiring needs, while the benefits page gave candidates one clear place to explore the full offering.
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