Wellstar

Benefits to Thrive

Benefits Communication System and Hiring Event Campaign

Role: Creative Direction / Creative Strategy

Scope: Led creative direction across a benefits-focused recruitment campaign spanning career site, social, email, display, and hiring event communications. Partnered with account and client teams on campaign strategy, messaging development, and rapid-turn hiring event communications.

A recruitment campaign focused on making benefits information easier to understand and navigate for prospective candidates. “Benefits to Thrive” translated complex information into clear messaging and visual communication that highlighted the benefits differentiating Wellstar within a competitive hiring market. Flexible templates and scalable creative systems supported rapid rollout across hiring events and recruitment communications..