Wellstar

Benefits to Thrive

Benefits Experience and Hiring Event Campaign


Role: Creative Direction

Scope: Led creative direction across a benefits-focused hiring experience and hiring event materials spanning career site, email, display ads, posters, and social.

 

A recruitment platform designed to make benefits information feel clearer, more approachable, and easier to navigate for prospective candidates. “Benefits to Thrive” reframed complex information through a more accessible visual and messaging approach built to support large-scale hiring events. The experience helped candidates quickly understand and act on benefits information during fast-moving hiring events.

 
 

Benefits Page Experience

Hiring Event Campaign Rollout