Wellstar

Benefits to Thrive

Benefits Experience and Hiring Event Campaign

Role: Creative Direction

Scope: Led creative direction across a benefits-focused hiring experience and hiring event materials spanning career site, email, display ads, posters, and social.

A recruitment platform designed to make benefits information feel clearer, more approachable, and easier to navigate for prospective candidates. “Benefits to Thrive” reframed complex information through a more accessible visual and messaging approach built to support large-scale hiring events. The experience helped candidates quickly understand and act on benefits information during fast-moving hiring events.