Charles Schwab

We Are Schwab

Employer Brand Campaign


Role:
Associate Creative Director

Scope: Defined visual direction and guided platform development, partnering with creative leadership, strategy, and copy to shape the concept and translate it into a scalable employer brand system across touchpoints.

 

Charles Schwab needed an employer brand platform that could support hiring across a nationwide footprint and a wide range of roles. “We Are Schwab” positions employees as part of a collective effort to help clients move forward. The system was built to unify messaging and scale across campaign, career site, and recruitment marketing.


View the live site:
schwabjobs.com

 
 

Career Site

Homepage, Search Results, and Job Description

Employer Brand Guidelines

 

Social Channel Headers

 

Prospecting and Retargeting Targeted Banner Ads

 

Cross-Channel Social Video