We Are Schwab
Charles Schwab
Employer Brand Campaign
Role And Scope
Associate Creative Director, Art Lead
Art Direction | Employer Brand Platform Development | Strategy | Visual Systems | Platform Rollout | Career Site Experience Direction | Cross-Functional Partnership
Channels
Career Site | Branded Video | Banner Ads | Employer Brand Guidelines | Recruitment Marketing
Overview
Charles Schwab needed an employer brand platform that could support ongoing hiring across a nationwide footprint and a broad range of career areas, including financial services, technology, operations, and client-facing roles. The work needed to function across regions and partners while remaining cohesive, credible, and human at scale. It also needed to operate as a long-term system rather than a one-off campaign.
I led the art direction with creative leadership, copy and strategy to develop “We Are Schwab,” a platform grounded in the idea that every role helps customers move forward, empowered by Schwab’s reach/network. The work includes a redesigned career site experience and a structured set of employer brand guidelines designed to support consistent execution across the client’s internal teams and their external partners.
Impact And Outcomes
The platform established a durable creative foundation that continues to support Schwab’s recruitment efforts at scale. Its systemized approach enabled consistent execution across a distributed organization and multiple partners, and led to ongoing collaboration and brand guidance beyond the initial launch.
View the live site: schwabjobs.com
Homepage
Primary landing experience introducing the employer brand and guiding candidates into role exploration quickly and intuitively.
Search Results Page
Optimized to help candidates efficiently filter and find relevant roles based on interest, experience, and location.
Job Description Page
Designed to balance role clarity with employer brand messaging, supporting informed decision-making and reducing candidate drop-off.
Blog Hub Page
Central content hub surfacing stories, insights, and perspectives that reinforce culture and employer brand values.
Blog Page Template
Flexible template supporting long-form storytelling while maintaining consistency with the broader employer brand experience.
Banner Ads
General audience-targeted progromatic digital ads developed for prospecting and remarketing. Additional variations created for specific candidate segments meeting each audience with messaging specifically for them.
Remarketing
Prospecting
Branded Social Headers
Platform-specific social headers designed for Facebook, Fairygodboss, and Glassdoor to reinforce brand presence and recognition.
Culture First Social Video Post
Employee-led social content highlighting Schwab’s culture through real stories and lived experience.
Headlines: More Than Just a Job
Post Copy: Each day here is an opportunity to change lives for the better. Wealth Management Specialist Chris W. shares how his team's passion for impactful service makes working at Charles Schwab special. Start making a real difference in the lives of clients. Join our team today: schwabjobs.com
Link: Apply
Employer Brand Guideline Excerpts
Developed as a set of four guides, each tailored to specific audience needs. Excerpts shown here are from the broader, all-audience guide, “Anatomy of Our Employee Value Proposition.”
One-Sheet EVP Messaging Guide
Part of the guideline set, this one-sheet was created for quick reference across teams to ensure new copy stays on tone and aligned with the employee value proposition brand pillars, without requiring deep dives into the full style guides.
