Get Your Spot

National Seasonal Hiring Campaign | UPS

In-person and virtual hiring events supporting UPS’s urgent effort to hire 100,000 seasonal employees.

My Contribution

Art Director → Senior Art Director

Campaign Concept Development
Lead Art Direction and Design
Storyboarding and Motion Direction

Recognition

2021 IAC Award, Best Employment Integrated Ad Campaign

Partnership

Five years

Five-Year UPS Partnership

I co-developed the Future You employer-brand platform as part of the core creative team on the UPS account. Over five years, we extended the employer-brand platform across a redesigned career site and changing hiring needs in the US and overseas. Get Your Spot was one campaign within that broader partnership.

Connecting the Event to the Job

Our core creative team developed Get Your Spot around the idea that candidates could claim a place in UPS’s seasonal workforce. The name made the opportunity clear: show up and you could leave with a job.

Making Existing Photography Work

The campaign relied on existing employee photography. To make it feel current during the pandemic, I retouched masks onto each employee, matching the angle, lighting, and fit so they looked natural. The client and internal team praised how realistic the final images looked.

Building the Spot

Playing off the campaign name, we developed a bright yellow circle as the central visual device. It could hold a role icon or employee image, replace the O in campaign language, or move across the screen in animation.

Role icons inside the spot helped distinguish the available jobs. Direct messaging and clear hierarchy kept event details and the next action easy to find across English- and Spanish-language versions.

Taking the Spot Nationwide

Get Your Spot appeared across social content, digital advertising, email, outdoor media, hiring-event communications, and broadcast video. I completed most of the design and directed additional Art Directors as the rollout grew, reviewing their work against the approved direction.

Some executions promoted the scale of the opportunity, while others focused on a specific job or event. The circle kept the work connected as the message changed.