UPS

Get Your Spot

National Seasonal Recruitment Campaign

Role: Art Direction and Concept Development

Scope: Part of the core creative team supporting the UPS account across multiple years of national recruitment marketing. Led day-to-day creative direction, reviews, and rollout consistency across campaigns, platforms, and markets.

A nationwide campaign supporting the hiring of 100,000 seasonal workers across digital, social, broadcast, and hiring platforms. “Get Your Spot” positioned UPS roles as immediate, accessible opportunities through bold visuals and direct messaging designed to create urgency at scale. The fast-moving visual language helped the campaign stay clear, recognizable, and easy to navigate across audiences and high-volume rollout.