UPS

Get Your Spot

National Seasonal Recruitment Campaign

Role: Art Direction and Creative Direction

Scope: Led visual direction for a high-volume recruitment campaign spanning digital, social, broadcast, and hiring platforms, built for rapid rollout across markets and bilingual communications.

A nationwide campaign supporting the hiring of 100,000 seasonal workers. “Get Your Spot” positioned UPS roles as immediate, accessible opportunities through bold visuals and direct messaging designed to create urgency at scale. The fast-moving visual language helped the campaign stay clear, recognizable, and easy to navigate across audiences and placements.