UnitedHealth Group | Optum

Defined by You

Employer Brand Platform

Role: Art Direction and Concept Development

Scope: Led day-to-day creative direction, concept development, and platform thinking across a multi-brand employer ecosystem within a large enterprise organization. Helped shape a more unified employer brand approach, creating a clearer foundation for high-volume recruitment marketing across channels, audiences, and hiring communications.

A multi-brand employer platform centered on employee voices and individual career journeys within a large enterprise organization. “Defined by You” positioned employees as active participants in shaping their careers and impact. The platform supported high-volume creative development across channels and audiences while allowing each brand expression to remain recognizable and cohesive.

Brand Expression Cohesion

Concept Across Channels

Employer Brand Guidelines