UnitedHealth Group | Optum

Defined by You

Employer Brand Platform

Role: Art Direction and Concept Development

Scope: Led concept development and art direction across a multi-brand employer platform within a large enterprise organization. The work focused on creating greater cohesion across brands while simplifying complexity across channels and hiring communications.

A multi-brand employer platform centered on employee voices and individual career journeys within a large enterprise organization. “Defined by You” positioned employees as active participants in shaping their careers and impact. The platform supported high-volume, fast-turn creative development while allowing each brand expression to remain recognizable across channels and audiences.

Brand Expression Cohesion

Concept Across Channels

Employer Brand Guidelines