Kenmore

Style Meets Function

Dishwasher Product Launch System

Role: Art Direction

Scope: Led art direction and concept development for a product launch campaign, partnering with strategy and copy to translate product features into a cohesive visual system across channels.

Kenmore needed a campaign that could highlight performance and reliability while feeling modern and relevant to everyday use. “Style Meets Function” connects technical features with real-life context, using clear visual storytelling to balance function and design. The system was built to scale across photography, video, retail, and marketing materials while maintaining a consistent, product-focused point of view.