We Are Schwab

Enterprise Employer Brand System | Charles Schwab

Building a research-informed brand system designed to stay recognizable across audiences, teams, and channels.

Role

Senior Art Director → Associate Creative Director
Concept Development | Art Direction | Brand Stewardship and Evolution

Partnership

Five years

Recognition

2023 MobileWebAward, Best Employment Mobile Website

The Challenge

Schwab needed a distinct employer brand within its broader corporate identity to attract candidates across different career paths. It had to adapt to specific hiring needs and remain recognizable as internal teams and outside partners put it to use.

Starting With Shared Expertise

Research across Branch, Service, and Technology audiences pointed to a shared interest in learning and career growth.

I introduced “passing it on” as the core idea, drawing from how Schwab’s specialists shared expertise to meet clients’ needs. The same exchange reflected what employees could gain: a place to contribute their knowledge and learn from others.

I developed the continuous line to express that connection. My Creative Director and Copywriter built the campaign language around it, including the “We do this so you can do that” headlines.

The career site was our largest project for Schwab. I designed every page across desktop and mobile, partnering with developers through final implementation. schwabjobs.com

Career Site

Making the Line Work

I established how the line changed weight and scale and how it interacted with portraits and copy. Those rules helped it work across everything from large campaign placements to small digital ads.

Social Employee Stories in Motion

The line extended across employer profiles and employee stories. In video, it moved through the opening sequence before introducing employees speaking about their experience at Schwab.

Helping Teams Use the Employer Brand

Working with our Copywriter and Creative Director, I led the playbook design and helped define the visual rules. It paired audience guidance with layout examples, showing internal teams and outside partners how to apply the employer brand across recruitment and employee communications.

Evolving With Hiring Needs

As Schwab brought everyday production in-house, its talent acquisition team continued to turn to us for employer-brand guidance and larger creative assignments.

Over five years, we added templates and developed employee resource group logos and visuals that lived within the employer-brand system. For recruitment commercials tailored to specific hiring markets, I art directed the storyboards and guided production, including voice-over recording.