Own It

Deluxe
Employer Brand Platform and Career Site Experience

Role And Scope
Art Director, Lead
Art Direction | Concept Development | Visual Systems | Cross-Functional Partnership

Channels
Career Site | Recruitment Marketing

Overview
Deluxe needed an employer brand platform and career site experience that could support brand awareness and attract the right candidates. The existing employer story lacked clarity and a big idea that connected all their recruitment materials together.

I led the art direction and partnered closely with creative leadership, strategy, and copy to develop and explore two employer brand directions rooted in employee reality and business context. Both concepts were designed as scalable systems that could support ongoing hiring needs while staying aligned with Deluxe’s broader brand framework.

Impact And Outcomes
Key elements from both concepts were combined into a unified employer brand platform and applied to a redesigned career site experience. Real employee stories and voices were integrated across roles and career areas to add authenticity and improve role clarity. The resulting system established a durable foundation for ongoing recruitment, helping candidates better understand fit while giving teams a flexible framework they could extend over time.

Employer Brand Platform Concepting

Early concept work exploring multiple creative directions to define the employer brand voice and visual approach.

“Own It”
Concept Moodboards

Focused on employee ownership and culture, using employee voices to reinforce trust and authenticity.

Homepage

Desktop and mobile mockups demonstrating how the employer brand translated into a cohesive, responsive career site experience.

Search Results Page

Designed to surface relevant roles quickly through clear hierarchy and scannable layouts, helping candidates confidently navigate to the right opportunity while reinforcing the “Own It” employer brand.

Job Description Page

Designed to improve job role clarity and scannability, while reinforcing the employer brand throughout the application journey.

Stories Page

Landing page featuring employee stories that bring the “Own It” message to life through personal perspective. Real employees were used at the time of launch.