Deluxe

Own It

Employer Brand Platform and Career Site Experience

Role: Associate Creative Director

Scope: Led art direction and concept development for the employer brand platform, partnering with creative leadership, strategy, and copy to explore and refine directions into a scalable system across the career site and recruitment marketing.

Deluxe needed an employer brand platform and career site experience to better define its story and attract the right candidates. “Own It” centers on accountability and impact, positioning employees as active drivers of their work and the company’s success. The platform was developed through multiple directions and refined into a cohesive system designed to scale across the career site and recruitment marketing.