Let’s Go Further

Saia
Employer Brand Platform and Career Site Experience

Role And Scope
Art Director, Lead
Art Direction | Concept Development | Career Site Design | System Templates | Cross-Functional Partnership

Channels
Career Site | Banner Ads | Email | Recruitment Marketing | Employer Brand Guidelines

Overview
Saia needed an employer brand platform to support ongoing hiring for high-turnover roles, particularly tractor-trailer drivers. Restrictions around using real employees in imagery, combined with a limited photo library, required a photoshoot that could deliver engaging, on-brand visuals without compromising authenticity or scalability. I provided image direction to the photographer to ensure the photography aligned with the tone and intent of the employer brand.

I led art direction and concept development for “Let’s Go Further,” creating a unifying platform centered on longevity, growth, and company culture. A simple arrow motif anchored the visual system, referencing both logistics and long-term career progression. Employee quotes and video content served as primary storytelling elements, providing clear and credible reasons to believe for the audience. A structured system and style guidance ensured the work could scale across the career site and future partner-led execution.

Impact And Outcomes
The platform was applied across a redesigned career site and supporting recruitment materials. Its systemized approach enabled consistent execution across content teams and continues to support Saia’s ongoing hiring efforts across roles and regions.

View the live site: jobs.saia.com

Homepage

Introduces the “Let’s Go Further” platform through clear messaging, bold visuals, and a focused entry point for job seekers.

Search Results Page

Designed to improve accessibility and make it easier for candidates to quickly find relevant roles.

Job Description Page

Balances role clarity with company culture using the new employer brand look and sound, supporting informed decision-making and reducing candidate drop-off.

Our Story Content Page

Communicates Saia’s culture, values, and long-term mindset through brand storytelling and employee perspective.

Drive With Us Content Page

Dedicated content tailored to driver audiences, addressing priorities around stability, growth, and career longevity.

Style Guide Page Excerpts

A comprehensive employer brand and employee value proposition style guide defining visual language, messaging principles, and usage guidance for consistent execution.