Kenmore

Style Meets Function

Dishwasher Product Launch Campaign

Role: Art Direction / Design Lead

Scope: Led art direction for a national dishwasher product launch campaign, including kitchen environment styling, photography direction, retail rollout materials, motion assets, and print production oversight across launch deliverables.

Partnership: Supported Kenmore brand and product launch initiatives for five years, contributing to an ongoing retail partnership across multiple product categories.

A national product launch campaign translating technical dishwasher features into simplified retail and campaign messaging. “Style Meets Function” connected the functionality of a front control panel with the cleaner design of hidden controls in a first-of-its-kind hybrid control dishwasher. The work focused on making product features and the new control design easier to understand for both consumers and sales associates.