It All Starts With You

AdvanSix
Employer Brand Platform Concept and Career Site Demo

Role And Scope
Associate Creative Director
Creative Direction | Team Leadership | Concept Development | Cross-Functional Partnership

Channels
Career Site Demo | Employer Brand | Pitch Presentation

Overview
AdvanSix was evaluating creative services and a new career site platform as part of a business pitch. The work needed to introduce a distinct employer brand idea while clearly demonstrating the AI-enabled capabilities of the proposed career site experience.

I led creative direction in partnership with art and copy to develop “It All Starts With You,” a candidate-centered employer brand concept that connected individual impact to the breadth of industries AdvanSix supports. Additional mockups showcased how AI-driven personalization could tailor content and career pathways based on visitor needs, while remaining scalable and consistent across roles and audiences.

Impact And Outcomes
The creative ideation and visual mockups supported productive client conversations. The client noted that the work clearly expressed AdvanSix’s business context and the needs of its candidates. The concept helped advance the pitch by articulating both employer brand direction and platform capability.

Concept Overview

High-level employer brand positioning illustrating how their employee value proposition translates into a concept and across digital touchpoints.

Homepage

Career site entry experience designed to immediately center the candidate and communicate impact and opportunity.

Search Results Page

Role discovery experience demonstrating AI-driven filtering and scalable content structure.

Job Description Page

Template balancing role clarity with employer brand messaging to support informed decision-making.

Event Hub Page

Centralized event experience showcasing how hiring initiatives could scale across roles and locations.

Event Details Page

Individual event pages designed to flex by audience, role, and timing.

Email Blast

Supporting email execution demonstrating how the employer brand extends into candidate communications.

Banner Ads

Audience-targeted digital ads developed for prospecting and remarketing use cases.