UPS

Get Your Spot

Seasonal Recruitment Campaign for 100,000 Roles

Role: Art Direction

Scope: Led visual direction across campaign development and execution, serving as day-to-day creative lead while partnering with creative directors and strategists to shape concept development and maintain a cohesive campaign system across channels.

UPS needed to quickly recruit 100,000 seasonal workers across a wide range of roles and locations. “Get Your Spot” positions roles as immediate, accessible opportunities, using bold, direct messaging to drive urgency. The campaign was designed to scale across markets and channels, maintaining clarity and consistency across social, digital, and hiring platforms.

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