Amana & Boss

Smart Plug Program

Retail Pilot Program

Role: Art Director

Scope: Led art direction and execution for a retail pilot program, partnering with another art director and copywriter to concept and deliver a cohesive set of print and in-store materials. Owned all print design and production.

Amana partnered with BOSS Controls to launch a Smart Plug Program that allowed customers to monitor appliance energy usage through a mobile app, piloted in three stores to test its impact on sales. The work introduced a playful visual system using speech bubbles to bring the product to life, making a technical offering more approachable and engaging on the sales floor. Initiative supporting both associate training and customer education.