Takeda | BioLife

Careers With Purpose

Brand Awareness Social Recruitment Video Content

Role: Art Direction

Scope: Led art direction and content system development for a social recruitment program, partnering with creative leadership, strategy, copy, and video teams to shape concepts and guide execution across channels.

Takeda and BioLife needed a consistent social presence to support ongoing recruitment while maintaining distinct voices for each brand. “Careers With Purpose” focuses on impact-driven storytelling, connecting roles to real-world outcomes through human, relatable content. The system was designed to support a steady cadence across formats, using repeatable structures that could scale across video, static, and carousel content while staying aligned to each brand.

Brand Awareness Social Storyboards and Video Posts