Careers With Purpose

Takeda | BioLife
Social Recruitment Content System

Role And Scope
Art Director, Lead
Art Direction | Social Strategy | Content Systems | Cross-Functional Partnership

Channels
Paid and Organic Social | Recruitment Marketing

Overview
Takeda and BioLife needed to build a sustained social presence to support ongoing recruitment while maintaining distinct messaging, tone, and purpose for each brand. The work required a steady cadence of three to four posts per month per brand across paid and organic channels, without diluting individual employer brand identities or missions.

I led art direction and creative ideation for a social content system spanning static, carousel, and video formats. Partnering closely with creative leadership, copy, video, and strategy teams, I guided concepts from planning through execution. Video-led storytelling served as the primary engagement driver, supported by modular assets designed to scale and refresh over time.

Impact And Outcomes
The framework established a consistent visual and storytelling approach across both brands while allowing each to retain a distinct voice for different audiences. Its modular structure supported ongoing content development at a predictable cadence and sustained recruitment marketing efforts across social channels.

BioLife Storyboard and Video

Storyboard-driven social video designed to communicate donor impact and purpose through clear, human-centered storytelling.

Takeda Storyboard and Video

Recruitment-focused video content translating complex scientific work into accessible, story-led social messaging.