Wellstar

Benefits to Thrive

Benefits Career Site Experience and Hiring Event System

Role: Associate Creative Director

Scope: Established creative direction and guided a benefits-focused employer brand system, partnering with strategy, copy, and cross-functional teams to translate complex information into a clear, scalable experience across channels.

Wellstar needed a clearer way to communicate benefits and support frequent hiring events across hundreds of locations. “Benefits to Thrive” reframed benefits as a simple, candidate-first experience, making key information easier to understand and act on. The system connected career site, email, social, and hiring event materials, using modular content and a clear hierarchy to support fast updates and consistent execution.