Benefits to Thrive

Wellstar
Benefits Career Site Experience and Hiring Event System

Role And Scope
Associate Creative Director, Creative Lead
Creative Direction | Team Leadership | System Design | Information Hierarchy | Cross-Functional Partnership

Channels
Career Site | Email | Paid and Organic Social | Hiring Event Collateral | Recruitment Marketing

Overview
Wellstar regularly ran multiple hiring events each month across Metro Atlanta and surrounding North and West Georgia communities, supporting staffing needs across 400+ locations. These events often operated on short lead times, where benefits and sign-on bonuses were key decision factors for candidates. Existing materials were dense, inconsistent, and difficult to scan quickly, making it harder for candidates to understand value in fast-moving hiring moments.

I led creative direction in partnership with art, copy, and video teams, working closely with strategy and the client to establish a centralized benefits landing experience that anchored hiring communications. The work focused on clear information hierarchy, strong typography, and modular content blocks that could be quickly adapted across channels. The system was designed to support rapid updates while staying aligned with Wellstar’s existing employer brand.

Impact And Outcomes
The system improved clarity and consistency across benefits communication and supported faster execution for time-sensitive hiring events. By surfacing key benefits in a clear, scannable format, the platform helped teams communicate value more effectively across candidate touchpoints.

Wellstar regularly ran multiple hiring events each month across Metro Atlanta and surrounding North and West Georgia communities, supporting staffing needs across 400+ locations. These events often operated on short lead times, where benefits and sign-on bonuses were key decision factors for candidates. Existing materials were dense, inconsistent, and difficult to scan quickly, making it harder for candidates to understand value in fast-moving hiring moments.

I led creative direction in partnership with art, copy, and video teams, working closely with strategy and the client to establish a centralized benefits landing experience that anchored hiring communications. The work focused on clear information hierarchy, strong typography, and modular content blocks that could be quickly adapted across channels. The system was designed to support rapid updates while staying aligned with Wellstar’s existing employer brand.

Channels

Career Site | Email | Social | Hiring Event Collateral | Recruitment Marketing

Impact And Outcomes

The system improved clarity and consistency across benefits communication and supported faster execution for time-sensitive hiring events. By surfacing key benefits in a clear, scannable format, the platform helped teams communicate value more effectively across candidate touchpoints.

Benefits Landing Page

Central hub designed to communicate benefit highlights in quick, digestible sections. Employee testimonial videos helped ground the work by showing the real-life impact of benefits on and beyond the job.

Benefits Overview Slider Views

Modular slider content revealing top benefits at a glance, allowing for quick scanning.

Banner Ads

Targeted digital placements reinforcing benefits messaging and driving traffic to event pages linked back to the benefits hub.

Social Post Carousel

Carousel format breaking down benefits into digestible, scannable moments for social audiences.

External and Internal Posters

Print materials extending the campaign into physical environments, using strong typography and visual hierarchy to maintain clarity and consistency.