Applied Materials
Great Careers Happen Here
Social Recruiting Brand Campaign
Role: Creative Direction
Scope: Directed social recruiting campaign development across digital, video, event, and in-market materials.
A social-first employer brand campaign designed to connect early-career roles to real-world impact. “Great Careers Happen Here” combined individual career stories and innovation-focused messaging to show how the work contributes to advancing technology and improving lives. The campaign helped make technical careers feel more approachable, personal, and easier to connect with.
Recruiting Campaign Expression
Employee Stories in Motion
Headline: Great Careers Happen Here
Body Copy: As a leader in the semiconductor industry, we empower you to do what others only dream of. #greatcareershappenhere
Link: Learn more
Headline: Unleash Your Potential
Body Copy: Following your passions can lead to making an impact-not only within our organization, but also worldwide. As a global leader in the semiconductor industry, opportunities to deliver solutions that matter are vast. Explore our careers and leave your mark #greatcareershappenhere
Link: Learn more
Headline: A Career Without Borders
Post Copy: As a new college grad, Daniel may not have been familiar with Applied, but he could see their vast opportunities. Once he joined the team, his path has been one of learning, growth, development and impact. Discover what you can build. #greatcareershappenhere
Link: Learn more
Headline: Get Set Up for Success
Body Copy: As part of our commitment to learning, growth and collaboration, our New College Graduate Program gives young professionals the training and support to start their careers with confidence. Listen to Yann’s story to learn more about our early career opportunities. #greatcareershappenhere
Link: Learn more
