Amana & Boss

Smart Plug Program

Retail Pilot Program

Role: Art Direction and Illustration

Scope: Led art direction and rollout execution, developing a cohesive retail experience across in-store and print materials including physical kits, signage, and product education materials.

A retail pilot program designed to make smart-home technology feel easier to understand in-store. Amana partnered with BOSS Controls to launch a Smart Plug Program across three pilot retail locations using physical kits, signage, and customer-facing materials to support rollout and introduce the technology more clearly within a retail environment. An eco-inspired color palette, conversational messaging, photography, and illustration helped simplify the technology and create a more engaging retail experience.