UPS UK

Already Future You

Location-Specific Recruitment Campaign

Role: Art Direction

Scope: Led art direction and concept development for a location-specific recruitment campaign, partnering with strategy and cross-functional teams to shape locally relevant creative within a global employer brand system.

UPS UK needed a recruitment campaign to better connect with women candidates for operational roles in a market with lower brand awareness. “Already Future You” reframes everyday skills as directly relevant to the role, using approachable messaging and locally grounded visuals. The campaign was designed to align with the global employer brand while allowing the UK market to express a distinct voice across social, digital, and recruitment marketing.